Logo Background info

To create my company logo I had to take many features into account such as symbols, colours, words, fonts, shapes, creativity, clarity and boldness. A good combination of all of these would lead to a good company logo although mine may not be the best logo in the world I have tried my best to include all of these features of a good logo.

For a good logo you need to have symbols or some form of symbolism for this I have used the the the darkness beneath the diver to symbolise the unknown, with the diver going from light to dark it shows him going from the familiar to the unknown.

Colours are not a necessity in your logo although they help to put across a message and help your logo look better in my logo the dark blues and blacks represent the deep and unknown lying in the depths and the lighter blues symbolise the diver leaving the safe and familiar brightness as he descends into the unknown.

Pretty much every brand is going to need words wether its in the name or the slogan. I chose the name "beneath the reef  productions" as I felt it had a nice ring to it and it fit in really well with my first logo idea of sharks as sharks represent and symbolise power and fear.

For my logo I felt that the font was really important as it puts across a certain message to the audience and helps to define my logo I would like for my brand to be recognised just by the font or for people to see a similar  font and think of " beneath the reef productions "

Shapes aren't a big thing in my logo as they didn't really fit in with the design I was going for but if I was going to include shapes I would have used interlinked circles to represent strength and unity .

For my logo I had to be creative and find the right combination of words and images to really sell it to the audience after a few attempts such as "under the waves productions" and "into the abyss productions" i settled with "beneath the reef productions" as I felt that it was the best of the three.

In conclusion to accomplish my aims in creating a good logo I have done my best you use all of the features that when combined properly to create a good logo.I feel that the combination of colours and the uncommon font will help make my logo stand out from the rest and be memorable to the audience .

My camera shots prezi

My Prezi presentation for the 180* degree rule, match on action and shot reverse shot.

I hope you enjoy it.

Statement of intent

Hi I'm Billy and this is my blog I'm 17 years old and this is my first time doing media as I didn't do it at a gcse level. I work part time in Iceland ,have two younger brothers (Charlie and Joe) and a Labrador called dexter. I wanted to do media studies as I liked the idea of it and it linked in nicely with another of my choices; drama.

Logo

My first attempt at my film company logo.